Toronto-based Club Coffee has supported Grounds for Health in a variety of creative and substantial ways since coming on board in 2008. As a way of ascending to the category of Major Donor in 2011, Club Coffee conducted a cross-promotion with Grounds for Health in conjunction with retail partner, Wal-Mart. Club Coffee created and introduced a line of five distinctive coffees in custom packaging that bore the Grounds for Health logo and message. Fifty cents from every 12 ounce package sold came back to Grounds for Health as a donation. It was fantastic for brand awareness, messaging and cash flow!
This year, Club Coffee – along with supporters Bunn and Mother Parker’s – covered the cost of a Grounds for Health booth at the Canadian Coffee & Tea Show in Vancouver. It gave us the opportunity to introduce our message and mission to a broader audience across Canada. Thank you Club Coffee for your continued support!